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Sky Bet is a UK based bookmaker which is part of the BskyB consortium. After the acquisition of another bookmaker, was launched in 2002. It has gone from strength to strength due to its association with Sky TV and now even features it’s own tv channel on Sky.

It goes without saying that Sky are the biggest provider in the UK for satellite television, and their betting site is a very safe and secure platform to place your bets, as well as pick up a great £20 free bet bonus.

Sky Bet Website

Using the traditional colours of red, white and blue, Sky Bet is instantly recognisable as it is so similar to Sky’s other websites. The setup itself is pretty basic, but this does not detract from how easy it is to navigate available markets. The menu system and betting slip is very quick to load and quite simply couldn’t be easier to work with.

Extra Features

Sky Bet Bonus

Always ahead of the game, Sky currently offers all customers a completely free £5 bet every week when you join the Free Bet Club

Sky Bet Mobile

One of the best mobile betting apps for people on the go, get the latest scores and results while being able to bet live on the Sky Bet Mobile app!

Sky Bet Promo Code

The current £20 free bet bonus offer requires no promo code to claim it, just sign up, deposit and bet £5 and you’ll receive a £20 free bet.

Sky Bet Video: A section with numerous videos… From previews of sporting events to tips and expert opinions. Also contains all the biggest sports news stories.

Sky Bet Extra: A great service giving in depth news on many sports as well as showing all current promotions, a guide to betting, and tutorials.

Other features also include a video help guide to placing a bet, football and horse racing form and a betting blog.

Odds formats

Fractions (eg 9/2) and decimal (eg 5.5)

Payment/Withdrawal methods

Debit cards: Visa Debit, Maestro, Laser, Electron

Credit cards: Visa and Mastercard

Other: Paypal, Neteller and Skrill

Customer Service

Customer service can be contacted via live internet text chat, telephone, email and post. Live internet chat seems to be the quickest and most effective way of any queries being answered.


Sky Bet always offer competitive free bet offers for new customers, as well as running a loyalty scheme for existing users, resulting in free bets also. Cashback offers are continuously in use for certain events, as are daily horse racing offers and price boosts.

Prices (odds)

Odds seem to be consistently good at Sky Bet, and are competitive in most markets. They price up major European football leagues with a fairly small margin of around 105% which makes Serie A, La Liga, the Premier league and Champions league odds very backable.

Sky Bet covers a whole range of sports pretty well but they appear very geared up for the UK markets, covering them thoroughly and offering the widest range of betting options. Events that are broadcast live on Sky Sports TV are particularly well covered, as you would expect.

Why bet with Sky Bet?

Sky Bet will always be most recognised by their link with Sky TV. This in effect is a huge positive as most people know the brand and you can be assured that you will be betting on a secure and safe platform. Sky Bet offer excellent odds on UK based sporting events and offer some great markets on sports that are shown live on Sky TV. As well as giving an initial free bet for new customers Sky Bet reward existing ones with a loyalty scheme which allows you to receive free bets in return for placing regular wagers. Combined with cashback offers on a number of sports and regular horse racing incentives, Sky Bet are a great option to add to your portfolio of online betting accounts.

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