Sky Bet is set to become the official title sponsors of the Football League, so this great institution will be re-named – Sky Bet Football League. This represents a huge step for Sky Bet and to mark this occasion they will be offering the best price on all Football League clubs to win their respective leagues.
Sky has signed a five year agreement with the Football league, and there will be name changes for all divisions.
The Sky Bet Football League
The Sky Bet Championship
Sky Bet League 1
Sky Bet League 2
This is the first ever agreement Sky Bet has undertaken which has involved an off screen football sponsorship deal. It is reportedly their aim to raise even greater awareness of their rapidly growing range of mobile and online betting services.
Sky currently ranks number 4 in the UK for the largest bookmaker and their growth appears to be continuing. Mobile devices are quickly replacing betting via computer online and Sky has been at the forefront of mobile gaming, with their mobile app being rated as one of the best apps in the Apple app store.
Greg Clarke, the Chairman of The Football League said: “I am delighted to welcome Sky Bet to working with The Football League and its clubs. This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season.”
Richard Flint, MD of Sky Bet, comments: “This is a ground-breaking partnership for Sky Bet. We know that having a bet on the match can make it even more exciting. In the past fans would go into a betting shop on the way to the ground, but with our industry-leading mobile apps and website they can place their bets quickly and conveniently whether going to the match or watching it on Sky at home.
“Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide. The strength of our technology supported by a trusted brand that is part of the fabric of football means we’re ideally placed to add to the match-day experience of fans.”
In the past year alone, over one million residents in the UK have placed a bet with Sky. Their company is based in Leeds, and they currently employ over 500 people. Sky Sports have also signed a brand new three year broadcasting rights agreement with the Football league.